Market Research
Concept Design
Art Direction
Full Campaign Roll-out
Multi-Channel Assets
Places Leisure is a large chain of community leisure centres with a focus on gyms and swimming lessons for their local communities.
Tasked to show value of fitness, activity and health over everyday items or activates which customers usually spend their money on like coffee, movies, or a day out with the family. Targeted campaign for three audience groups including, Gen-Z, 26+ and Families. Worked closely with Robin Hill (Creative Director) at Oliver.
Half & Half’s can be extremely impactful when done properly.
The half and half concept were the ideal way to show a value comparison to customers visually. A month of coffees or a premium membership? The membership is more valuable, and you will thank your future self.
Delving into the deliverance stage, I meticulously crafted key visuals that could be used across multi-channel assets.This project embodies the essence of my design philosophy: turning challenging briefs into creative opportunities, resulting in solutions that not only meet but surpassed the client’s expectations.
