Southern Rail
Half-Term Promo
In short
Graphics for external half-term promo campaign
Client
Southern Rail
Services
Integrated Design
OOH Billboards
Completed
August 9, 2019
Integrated Design
OOH Billboards
Taking the helm as the design lead for SouthernRail’s campaign, my focus here shifted primarily to print assets, prominently featuring 6-sheet external billboards. The client wanted a count-down graphic for the half term offer.
Collaborating closely with a skilled illustrator, we infused the campaign with a unique visual language. The process began with a meticulous exploration of Southern Rail's brand aesthetics, ensuring that the print assets seamlessly integrated into the existing identity.
I made the key visuals as bold and as striking as possible
The challenge lay in maintaining consistency while introducing handcrafted elements. The result was a visually arresting campaign that not only adorned billboards but also reflected the synergy between design and illustration, capturing the essence of Southern Rail's journey.
The solution balanced Southern Rail's brand aesthetics with the creative flair of illustration and photography, resulting in visually compelling print assets that not only adorned billboards but also brought an element of fun to the commuter experience.
