Any time, any day

As the design lead for Durex's Valentine’s Day campaign, I collaborated closely with the creative director, motion designer and copywriter to bring the concept of "Why wait for Valentine's Day?" to life. My role involved producing a multi-channel communication strategy, encompassing webpages, billboards, and engaging social media content, including social polls about sex.

Do it on a Wednesday

My process began with developing a design system to house the content from the copywriter. It also involved a deep dive exploration of Durex's brand identity, ensuring that the design system did not stray away from the guidelines whilst pushing for a unique look and feel.

Another fun Durex project :) 

Challenge

The challenge was to execute a visually striking campaign that aligned with the concept, emphasising that good sex can be celebrated any time, any day. Motion for this project was done by the team.

Solution

The result was a seamless integration of bold design elements across various channels, amplifying Durex's message and creating a visually captivating campaign.