We created a simple yet visually engaging campaign

As the design lead for ThamesLink’s campaign, I orchestrated a multi-channel communication strategy, with a primary focus on external billboards, including impactful 6 sheets and large-scale displays.

multi-channel story telling but simplified

In addition, I curated compelling social assets to extend the campaign's reach. My process involved a deep dive into the brand's identity, crafting visuals that not only captured the essence of ThamesLink but also resonated with its diverse audience.

So...Where will your next stop be?

Challenge

The challenge was in harmonising the brand message across various channels, ensuring a seamless and eye-catching experience for commuters and social media users alike.

Solution

The result was a cohesive multi-channel campaign that elevated ThamesLink's brand visibility and engagement.

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