Telegraph Business

The Brief
Telegraph Business Events needed a visually cohesive creative direction for D.E.N Live (Digital Enterprise Network)—a business event spotlighting AI, tech wearables, and enterprise innovation. The challenge was to design a smart, minimal, and visually appealing identity system that resonated with a professional audience while embodying the cutting-edge nature of the event. A critical requirement was to establish a unified visual language for all event materials, including print collateral, wayfinding, and stage graphics.

Process
I collaborated with stakeholders in group sessions to identify key project goals and align the design direction with the event’s themes. Using these insights, I developed a visual system that balanced sophistication and modernity, ensuring the design enhanced the attendee experience from entrance to exit.

Solution
The final design identity captured the spirit of D.E.N Live, emphasizing clarity, professionalism, and innovation. The wayfinding system ensured smooth navigation throughout the venue, while print and stage graphics elevated the event’s visual impact. The cohesive branding successfully reinforced the Telegraph’s reputation while aligning perfectly with the event’s themes of technological advancement.

Key Skills
Brand Identity Design, Graphic Design, Print Design, Wayfinding Systems, Creative Problem Solving, Design Direction

Services
Graphics, Branding, Print Design, Wayfinding

Credits
Photography - Telegraph Business