Thameslink

The Brief
Thameslink sought to encourage travel during off-peak hours with a campaign that positioned their routes as the gateway to unforgettable destinations. The goal was to inspire commuters and leisure travellers to “Take Thameslink” and explore various attractions conveniently accessible via their services. The campaign needed to work across multiple channels, including print, digital, and social media, while showcasing the affordability and convenience of Thameslink travel.

Process
The creative process began with identifying the campaign’s key destinations and crafting a design system that celebrated them. I developed striking visuals that incorporated vibrant imagery and playful typography, emphasizing the seamless connection between travel and experience. Collaborating with the marketing team, I designed assets that appealed to diverse audiences, from city explorers to family adventurers. The project involved overcoming the challenge of localizing the campaign for various routes and audiences while maintaining a consistent and cohesive visual identity. Through meticulous planning and adaptability, I ensured each asset resonated with its intended audience while aligning with the overarching campaign message.

Solution
The final campaign featured dynamic and eye-catching visuals that effectively communicated the unique value of traveling with Thameslink. From engaging posters to digital ads, the assets invited audiences to embrace off-peak travel as an opportunity for discovery and adventure. The campaign successfully elevated Thameslink’s brand visibility and inspired increased off-peak ridership.

Key Skills
Graphic Design, Visual Identity, Typography, Integrated Campaign Design

Services
Branding, Visual Identity Design, Multi-Channel Asset Development, Design Direction