SpaceNK

The Brief
Space NK, a premium beauty and cosmetics retailer, needed to deliver their monthly A Beautiful Life campaign across multiple touchpoints. Targeted at professional women in their mid-30s, the campaign highlighted the best in skincare, haircare, and bath & body products. The challenge? Create a cohesive, visually striking identity that would entice their high-end clientele while maintaining the brand’s reputation for luxury.

Process
The main challenge lay in coordinating with multiple product photography studios to produce flawless campaign visuals. I provided detailed composition style guides and references to ensure the photography aligned with the campaign’s elegant aesthetic. I also led retouching efforts to enhance the imagery for both print and digital platforms. Balancing tight deadlines with high design standards, I worked closely with junior and mid-weight designers, ensuring all deliverables were executed beautifully.

Solution
The final campaign spanned digital and physical spaces, including homepage and landing pages, emails, retail banners, and store signage. Every element was crafted to reflect Space NK’s premium brand identity. The cohesive and captivating visuals captured the audience’s attention and delivered a seamless shopping experience, elevating both online and in-store engagement.

Key Skills
Design Direction, Image Retouching, Branding, Print and Digital Design

Services
Branding, Graphic Design, Multi-Channel Campaign Execution

Credits
Creative Direction - Paul Wilkinson
Development - SpaceNK Team
Design - Rifat Bari