Southern Rail

The Brief
Southern Rail aimed to promote off-peak travel during the half-term holidays with a campaign targeting families looking for affordable day trips. The objective was to drive awareness of discounted ticket prices while showcasing key family-friendly destinations along the Southern Rail network. The challenge was to create a visually appealing campaign that communicated value, engaged families, and aligned with Southern Rail’s brand identity.

Process
The project began with identifying Southern Rail’s key destinations and aligning the visuals with family-focused messaging. I tackled the challenge of balancing clear pricing communication with compelling imagery that resonated with parents and children alike. Working with Southern Rail’s established guidelines, I developed a design system that could be easily adapted for various marketing channels.

Solution
The final campaign featured vibrant, engaging key visuals that highlighted affordable ticket prices and the appeal of Southern Rail destinations. Assets included OOH advertising, station posters, and digital banners, all designed to seamlessly integrate with Southern Rail’s branding. The campaign successfully showcased the value of off-peak travel while inspiring families to explore new destinations.

Key Skills
Graphic Design, Campaign Strategy, Visual Storytelling, Branding, OOH

Services
Campaign Design, Print Advertising, Digital Banner Creation, Visual Identity Development