Places Leisure
Storyboard & Animation
Client
Places Leisure
Role
Design Lead
The Brief
Places Leisure wanted to celebrate their members on the first anniversary of reopening their centres after the Covid-19 pandemic. The objective was to create a heartfelt Customer Appreciation Day video, thanking members for their loyalty and reinforcing the brand’s warm, community-focused values. The challenge was to translate this sentiment into an engaging and visually appealing animated video that aligned with the brand’s identity.
Process
I designed the storyboard and illustrations, focusing on a playful and approachable style to convey the brand’s friendly tone. The narrative emphasized gratitude and community spirit, using simple yet impactful visuals. I collaborated closely with production partners, providing design direction with detailed annotations and ensuring the animations aligned seamlessly with the storyboard and illustrations. This partnership ensured the final product reflected the warmth and vibrancy of the Places Leisure brand.
Solution
The video featured cheerful, custom-designed illustrations brought to life through smooth animations. It effectively celebrated Places Leisure’s members, reinforcing a sense of community and belonging. The final product resonated deeply with audiences, strengthening customer loyalty and showcasing the brand’s commitment to its members.
Key Skills
Storyboarding, Illustration, Design Direction, Collaboration
Services
Design Direction, Illustration Design, Storyboarding, Partner Collaboration
Credits
Motion - Production Partners
Creative - Robin Hill
Design Lead - Rifat Bari
