HP Cyber Security
Digital Campaign
Client
HP
Role
Senior Designer
The Brief
HP faced a challenge in raising awareness about cybersecurity threats, such as phishing and weak passwords, while encouraging their audience to take proactive steps. Their goal was to drive engagement and ultimately redirect users to download an educational e-guide. The solution required a cohesive campaign featuring a smart, minimal, and visually appealing corporate brand identity that resonated with their professional audience.
Process
I crafted a polished visual identity for the campaign, balancing professionalism with accessibility. This included designing a responsive website and landing pages optimized to guide users toward the e-guide download. To complement this, I developed targeted email layouts and dynamic social media materials, using clear calls-to-action to amplify reach and engagement. Every design decision was informed by user behavior insights, ensuring that complex cybersecurity topics were communicated effectively.
Solution
The campaign delivered strong results, boosting website traffic and significantly increasing e-guide downloads. With elevated engagement across social media and email campaigns, HP successfully strengthened their cybersecurity culture and empowered their audience to take informed actions.
Key Skills
Branding, UX/UI Design, Responsive Web Design, Email Marketing, Social Media Strategy,
Services
Responsive Website, Landing Pages, Email Layouts, Social Media Marketing Materials, Downloadable E-Guides
