Fred Olsen Cruises

The Brief
Fred. Olsen Cruise Lines needed a comprehensive and visually appealing brochure to promote their worldwide 2023-2024 cruises. The goal was to create a high-quality, 147-page publication that captured the vibrancy and allure of their exotic destinations while maintaining a premium feel. The brochure had to balance extensive information about cruise routes, ships, and onboard services with captivating visuals to engage their target audience.

Process
As a hands on Design Lead at OLIVER Agency, I led a team to structure and design the brochure, dividing it into clear sections like destinations, ship details, and onboard services. Collaborating with Fortnight for custom illustrations, I ensured their work integrated seamlessly with the premium photography and vibrant layouts. By prioritizing print production considerations, I crafted a polished and cohesive design that captured Fred. Olsen’s brand identity and elevated the content.

Solution
The final brochure was a vibrant, visually engaging piece featuring a mix of playful illustrations, premium destination photography, and meticulously designed maps. Each section provided a clear, enticing narrative about the cruises, supported by a cohesive design language that reflected Fred. Olsen’s brand identity. The result was a high-quality publication that successfully showcased their worldwide cruise offerings and resonated with their audience.

Key Skills
Graphic Design, Print Design, Typography, Art Direction, Image Retouching, Design Leadership, Collaboration

Services
Brochure Design, Print Production, Design Direction

Credits
Artwork - Calvin Steward
Design - Tom Stilwell
Design Lead - Rifat Bari