Valentine's Day

The Brief
Durex wanted to redefine the Valentine’s Day narrative with a bold campaign celebrating intimacy every day of the year. The “Why wait for Valentine’s Day?” concept encouraged spontaneity and normalized open conversations about sex. The campaign needed to work seamlessly across multiple channels, including web, billboards, and social media, while maintaining Durex’s playful and confident tone.

Process
Collaborating with the creative director, motion designer, and copywriter, I focused on creating a visually striking design system that aligned with Durex’s brand identity. The challenge was to craft visuals that balanced a cheeky, fun tone with inclusivity and accessibility. My contributions included designing campaign assets for webpages, billboards, and social media, including interactive social polls. I ensured the designs felt cohesive and adaptable across all touchpoints, amplifying the campaign’s key message: intimacy doesn’t have to wait for Valentine’s Day.

Solution
The final campaign delivered impactful, attention-grabbing visuals that resonated with Durex’s target audience. The designs unified Durex’s messaging across channels, reinforcing the brand’s modern and playful image while encouraging meaningful conversations about intimacy.

Key Skills
Graphic Design, Art Direction, Campaign Development, Typography, Visual Identity Design, Multi-Channel Design

Services
Design Direction, Branding, Visual Identity, Digital and Print

Credits
Copy - Teagan Robinson
Creative - Jo Jenkins
Creative - Lucia Mencos
Motion - Skye Svorinic
Design - Rifat Bari