Durex® Summer
Campaign
Client
Durex
Role
Senior Designer
The Brief
The Durex Summer Experience was all about creating a fresh, inviting campaign look and feel for the launch of their new condom range. My goal was to blend Durex’s playful aesthetic with a lively, summer-inspired look that would resonate across digital and physical spaces.
Process
I began by exploring Durex’s brand DNA to develop a vibrant yet refined visual language, choosing bold colors and clean typography to give the event a distinct personality. I designed a full suite of assets—from digital ads and social media graphics to posters and on-site visuals—ensuring a consistent, engaging experience that connected with the audience at every touchpoint.
Solution
The final campaign brought Durex’s “Find Your Fit, Find Your Durex” messaging to life through a focus on inclusivity and authenticity. Using candid, in-the-moment photography, the visuals felt relatable and approachable, aligning seamlessly with Durex’s brand values. This cohesive approach enhanced the campaign’s impact, fostering a genuine connection with the audience while celebrating diversity and individuality.
Key Skills
Branding, Visual Identity Design, Print & Digital Design, Campaign, Design Direction
Services
OOH, Posters & Banners, Social Media Graphics
Credits
Copy - Teagan Robinson
Creative - Jo Jenkins
Creative - Lucia Mencos
Motion - Skye Svorinic
Design - Rifat Bari
